Top Coach Spring 2009 Region 3
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Meet Richard Dafter: Top
Coach, Region 3, Spring 2009
A big congrats to our friend Richard Dafter, Region 3's Top Coach
Winner. Richard's is one of those once-in-an-eon Success Stories that inspires
everyone who hears it. He is a longtime Beachbody affiliate, from the "early"
days, loves to run, and overcame a crippling disease after 20 years. Read on
and find out Richard's secrets and how he uses the most up-to-date technology
to promote, recruit, and recognize his team.
Discovering the Team Beachbody® Coach
"I started out working with
Beachbody through an affiliate program with a company called
Linkshare for many, many years. Linkshare is a New Yorkbased
affiliate business that aggregates banners and links for companies, and people
place those things to get paid per click. When I saw the Beachbody Affiliate
Program, I joined it right away and started making money by placing their
programs on my health and fitness Web site. This was before Team Beachbody even
"Then in November 2006, I learned they were
discontinuing the affiliate program. I love Beachbody, so that was tough to
hear, and I communicated that passion to Corporate. Then they emailed me a link
to the Coaching Opportunity, which allowed me to continue down the same path.
That's how I became a Coach."
Coaching Away Chronic Illness
transformation is a little different than most people. I was a national-class
runner for a long time, and I had a car accident in May of 1985 that changed my
life. It ruined my health. And for the next 20 years, I struggled with Chronic
"I knew about P90X, and when I began
coaching, I figured, 'OK, I'm an athlete'and got myself on it in March of
2007. But I was chronically ill from the aftereffects of this car accident and
couldn't run as fast. And psychologically, it was all about how I used to be
able to do this and that.
"So I started
doing P90X. Now, I had been a personal trainer for more than a dozen years, and
I've never looked better when I was doing P90X. And I actually overcame,
literally overcame, my illness. I was looking great, feeling great, and I had
Richard's "3 P's" of Success
When asked about the secrets of his success,
Richard simply replied, "Passion. Patience. And perseverance." Between his
never-say-die attitude and remarkable transformation, it's easy to see how he's
applied each. He's truly a product of the product.
"I use all the products. I'm on Home Direct
for Shakeology. And Beachbody changed my life because I practiced becoming
a product of the product."
Tweet It Up
Twitter thing is working really well. At first I was reluctant, and I just
didn't see the point. I'm not one those 'Twitter' people that's consumed with
having so many followers. But I put a message out there about health, fitness
facts, myths, opportunityand I've actually seen results. I not only use
it to talk about Beachbody, but I direct people [by embedding links] to
relevant informationlike the Team Beachbody newsletter.
"Most importantly, it's free. Facebook is
free. Blogs are free. Anybody can do it."
Recognize Your Team
"I've run several
health and fitness Web sites, including howtobefit.com and do-it-with-me.com,
as well. That's sort of where I connect my customers and Coaches to valuable
information, products, and most importantly, Coach recognition.
"I actually designate a majority of the
pages to promoting and recognizing my team of Coaches. I'm not even on those
Web sites. I promote, recognize, and connect my team to customers. That way,
they're successful, and in turn, I'm successful."
Shakeology®, Making It Happen
"It has helped me
personally. I've noticed significant improvement in my running since I started
using it. So, that gave me the opportunity to talk about something new and
effective. I'm an athlete, so it's an easy sellI know what works, and
this works well. I'm passionate about it, and I can point them to the health
benefits from firsthand experience.
"I met a guy named Scott Morrison from
Albuquerque and told him he needed to try Shakeology, and how it can be the
healthiest meal of the day. He wasn't a member or Coach or anything. I ended up
just giving him a sample and my email address. A few weeks later, he emailed me
back and signed up as a Coach."
words of wisdom on keeping your team inspired and motivated were "unwavering
faith." He continued by advising to never give up on your team and to always
instill faith in them that moving toward success is inevitable.
"I'm very excited
and honored to be a Top Coach. When I finally realized I won and Michael
called, it felt great. It was mind-boggling. Like Renee Zelwegger said:
"You had me at hello." Just huge thanks to my team, Carl and the staff, and for
the opportunity to be where I'm at today. "